Celebrate and simplify female health

Our Story


Women have the power to create, nurture and transform. We believe those innate gifts deserve our full attention and care.

Our products can help you take charge of your health – supporting your body’s natural ability to heal, thrive and evolve through every phase of your life. And our commitment doesn't end there ⏤ we believe in contributing to the well-being and empowerment of all women and the planet.

Made by women, for women

Who we are

A modern-day medicine woman

Moaie is rooted in the rich history of female healers… sage women who tended their communities through an extensive knowledge of medicinal herbs. We’ve combined these potent traditions with modern science to create unique formulas that will form the foundation of your wellness journey.

Our philosophy

We believe that female well-being deserves more attention, care and clarity.

For women,by women
Respectingmother nature
A clearpurpose

Our mission is simple: to demystify and celebrate female health. That’s why we develop all our products, in collaboration with universities and health & sustainability experts to create optimised solutions, backed by science, to boost your well-being during every phase of your life.

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Our story

A word from our founder

I’ve been interested in health and wellness since I was a teen. Over the years, I’ve noticed how difficult it can be to find solutions that are truly clean, conscious, and supportive of women’s everyday lives. It’s the 21st century, yet conversations about our female cycles and wellbeing are still clouded by outdated taboos. Too often, the options we’re offered don’t align with our needs or values.

Moaie was born from the realization that women deserve more: not just better products, but also a space to share stories, experiences, and knowledge. Because when women connect, we feel less alone, stronger, and more empowered to live healthier, happier lives.

For me, wellness is bigger than a capsule or a product. It’s about the rituals we create, the knowledge we share, and the communities that carry us. That’s why on this platform, I want to bring together ancient wisdom and modern science — not only through carefully designed products, but also through stories, insights, and guidance that nurture female wellbeing in the broadest sense.

At Moaie, we embrace sustainability, purpose, and giving back, guided by a matriarchal ethos of care and connection. Our mission is to celebrate women’s health, create meaningful community, and support you in feeling your best — every day of the month, and every year of your life.


Giving back

Empowering Women. Ending Violence. Sustaining the Earth. At Moaie, we partner with organisations that strive to make a positive impact in women's lives globally. We also fund projects that support regenerative farming because we know that nurturing a sustainable future is the only way to do business in the 21st century.

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Wave

WOMEN AGAINST VIOLENCE EUROPE

WAVE is a network of over 170 European women’s NGOs working towards prevention and protection of women and children from violence. They build the capacity of our members, advocate for better legislation, conduct research and raise awareness on violence against women and girls.

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Regenerative organic alliance

RESTORATION AND RESILIENCE OF OUR ECOSYSTEM

We are proud to donate to organisations like the Regenerative Organic Alliance, dedicated to promoting soil health, biodiversity, and farmer prosperity. Through their commitment to regenerative farming, we contribute to the restoration and resilience of our ecosystems, ensuring a healthier planet for generations to come.

Empower your health, elevate your wellness